The Specialists

Instant access to senior talent.

Six senior specialists with reach into the country’s largest retail and foodservice accounts.

Bob Trinque

Founder

Bob Trinque

Bob Trinque is the founder of Innovation Specialists Marketing Group. For more than three decades he has built and led consumer-products businesses across the housewares, hardware, gift, restaurant, and gourmet food industries, carrying full P&L responsibility, not just offering advice.

Before founding Innovation Specialists in 2001, Bob spent twelve years as President & CEO of iSi North America, identifying new markets and building the iSi and iSi Basics brands, introducing European lines such as Mastrad, Snipes SA, Kingplast SA, Epivac Wine Systems, and Chop-Chop into the United States for the first time.

He later led U.S. operations as President & CEO of Leifheit International USA (Leifheit and Birambeau) and headed HomeToolz, an importer of cutlery and kitchen tools. Today he directs the Innovation Specialists bench, giving clients instant access to senior talent and the country’s largest retail and foodservice accounts.

Business DevelopmentBrand DevelopmentProduct DevelopmentMarketing & SalesRetail & FoodserviceGo-to-Market
Neal Ho

Executive Vice President · Sales & Strategy

Neal Ho

Neal Ho is Executive Vice President of Innovation Specialists Marketing Group, specializing in strategy and operations. Neal partners with Bob to create unique, tailor-made and sustainable ‘go-to market’ strategies for boutique companies in the gift, kitchenware and housewares world. Not only does Neal mentor his clients, but also provides product development and sourcing support too.

Neal has been in the Housewares world for over 35 years. He began his career as a Macy’s buyer, then moved on to be the same at a start-up called HomeChef. He spent a few years with Discovery Channel Retail as a Product Development Manager, traveling the world to source and create their in-house brands. He also worked for Browne & Co. for 15 years and created the Cuisipro brand to what it is today. For the last 10 years, he has been the owner of MOBI, a brand of gifty and kitschy kitchenware products. He brings to the table a professional understanding of the housewares world from a “total perspective”: product development, sourcing, sales, logistics and operations.

Sales LeadershipStrategyAccount GrowthGo-to-MarketRetail & FoodserviceChannel DevelopmentProduct Development
Jim Williams

Packaging & Brand Design

Jim Williams

Jim Williams is one of the design industry’s leaders with more than four decades of experience in developing award-winning designs for both corporate and consumer branding.

He provides unparalleled expertise on how design interfaces with strategy, and possesses profound sensitivity to form, color, scale and typography. Whether involved in the design of a logotype, symbol, package or website, Jim creates solutions that are relevant, unique, and aesthetically crafted. His premium touch has elevated brands for companies such as FAO Schwarz, Chase, American Express, Lipton, Quaker Oats, Coca-Cola, Johnson & Johnson, and Colgate.

Jim has worked for a number of prestigious firms — Peterson & Blyth Associates, Lippincott & Margulies, FutureBrand, CBX — as well as at his own New York City design consulting firm, Jim Williams Associates.

Packaging DesignBrand IdentityLogotype & SymbolTypographyStructural DesignDesign Strategy
Selected ClientsCoca-Cola · J&J · American Express · FAO Schwarz · Lipton · Quaker Oats · Colgate · Chase

Selected Work · Portfolio — Yuskin, a brand explored in design

01
Packaging RangeYuskin — luminous florals
02
Packaging RangeYuskin — bold color-blocking
03
Structural + GraphicComplete shelf-ready systems

Eight directions, one brand DNA. To use real images: upload to Media Library, then add style=”background-image:url(YOUR-IMAGE-URL)” to each work-tile div.

Maureen Doyle

Graphic Design & Art Direction

Maureen Doyle

Maureen is an award-winning Senior Graphic Designer and Art Director with a long record of developing visual solutions aligned to client communication needs — creative that is compelling and on strategy, always within brand guidelines.

She does it all: developing the ad concept and copy, then styling and art-directing on set at the photo shoot. Her polished communication skills build strong relationships with creative teams, clients, and partners alike.

A Rhode Island School of Design BFA (with Honors), Maureen’s honors include multiple Connecticut Art Directors Club Excellence in Design awards, a Sappi Design Excellence award, and Rx Club and Simpson Paper recognition.

Art DirectionBrand SystemsBrochures & CatalogsPackagingPrint & Digital AdsLogos & Identity
Selected ClientsMindray · Herend · Moser · Datascope · BD · Mercedes

Selected Work · Design & Art Direction

01
Catalog DesignMobi USA — 2026 product catalog
02
Brochure & CoverFrieling — housewares brochure
03
Print AdvertisingMoser — luxury crystal campaign
04
Direct MailRisk-management mailer series
05
Trade Show & EventsMindray — exhibit design
06
Sales CollateralMedical device — product guide

Award-winning visual solutions — across print, packaging, and live events.

Janel Caudill

Director of Digital Marketing & Web

Janel Caudill

Janel Caudill leads digital marketing and web for the group — the engine that gets the team’s work in front of the right audience, online, and proves what it’s worth.

She designs and builds the websites and digital experiences that bring the brand to life, then runs full-funnel programs across SEO, paid and organic social, email, and content: reading the analytics to optimize spend and sharpen the story. Turning creative into measurable momentum.

Digital StrategyWeb & UXSEO / SEMSocial MediaEmailAnalytics

Selected Work · Digital Marketing & Web

01
Website / DigitalB2B SaaS platform — full site rebuild
02
CampaignIntegrated creative — every placement
03
Analytics / ResultsPerformance dashboard · attribution
04
Social / ContentLifecycle email — 41% avg open rate
05
SEO / WebTechnical SEO — site crawl + audit
06
Conversion / CROExperimentation & CRO

+40% eCommerce conversion lift · 41% average open rate on lifecycle email.

DD

Photography & Image-Making

Don Dempsey

Don Dempsey has been making photographs since the era of the Nikon F. Over many decades behind a lot of cameras — even a television camera at an NBC affiliate — he opened a 5,000-square-foot studio in 1986.

He is equally at home with commercial, advertising, product, still life, food, and editorial work. Having photographed everything from the Dead Sea Scrolls to heart surgery, his range is rare.

His clients span world-class brands — Xerox, General Electric, Danbury Mint, Mottahedeh, GlaxoSmithKline — and start-ups looking for a creative edge. Don earned a BA from the University of Notre Dame and an MA in communications from Fairfield University.

ProductFoodStill LifeEditorialAdvertisingStudio & Location
Selected ClientsXerox · General Electric · Danbury Mint · Mottahedeh · GlaxoSmithKline

Selected Work · Photography

01
AdvertisingDanbury Mint — “Flame” jewelry
02
Product / Still LifeBeauty — fragrance, on set
03
FoodConfection — styled tabletop
04
Editorial / CoverM.D. News — cover feature
05
Still LifeStudio still life
06
ConceptualConcept campaign — brand metaphor

Studio and location — product, food, still life, and editorial.

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